Navico Pricing

Hi folks. Cascade GPS here and we just wanted to make a note about pricing issues since Navico has taken over Lowrance, Northstar, Navman, Simrad and Eagle products. This also applies to Humminbird, Minn Kota and any other brand owned by the parent company Johnson Outdoors. The gps and marine electronics industry is changing the policy regarding how prices are advertised on the net. It is understandable that these manufacturers want to protect certain high volume big box store wholesale buyers against discounted internet pricing. So they now require all internet vendors to display a minimum advertise price (MAP). We can no longer even offer a lower price in the personal and private shopping cart like we used to be able to do on some of these brands. Additionally, we cannot upload our discounted price to any price comparison feeds like froogle google base or Shopzilla. Only the MAP can be shown. Unfortunately, this means you will not really know what the sale price is without calling or emailing us. This also benefits large well-known brand name stores since buyers when tend to feel safer on their website vs a smaller lesser known and friendly family run business showing the same price. Please always feel free to contact us for price matching or for our lowest possible price since it is sometimes far below what the Cascade GPS website is allowed to say. We understand you are on the net looking for savings as well as good customer support.